No Time to Die May Break James Bond Franchise Opening Weekend Record

Early No Time to Die box office projections suggest the latest James Bond film could have the franchise’s biggest opening weekend. Early No Time to Die box office projections suggest the film could break the all-time James Bond franchise opening weekend record. The property has long been one of the most viable and popular in the industry, reaching new commercial heights during Daniel Craig’s tenure as 007. Unadjusted for inflation, his four installments released to date – Casino Royale, Quantum of Solace, Skyfall, and Spectre – rank as the four highest-grossing Bond films ever, with Skyfall the lone entry to hit the $1 billion mark. While the films themselves have been up and down in terms of quality, they’ve been a massive draw since Craig took the role in 2006. The actor is returning for a fifth and final go-around as James Bond in April’s No Time to Die, which has a marketing campaign well underway. In addition to the full theatrical trailer setting the stage for 007’s next mission, there was also a rather expensive Super Bowl TV spot and the recent release of Billie Eilish’s opening theme song. As buzz continues to mount, it looks like No Time to Die is going to have one of the biggest debuts in the franchise’s storied history.